SIRIUS Satellite Radio announced yesterday that it will launch a commercial-free music channel dedicated to legendary rock band The Who. The company made the announcement during a press event attended by all current members of The Who at SIRIUS' New York City headquarters.
The Who Channel will debut on SIRIUS on Thursday, September 21 on channel 10. The limited-run channel will feature five decades of music by The Who, including rare tracks and live cuts, and SIRIUS-exclusive interviews with band members. Also featured will be nightly broadcasts of concerts on the band's current tour of the US and Canada, featuring commentary and backstage reports hosted by musician Rachel Fuller.
SIRIUS will also broadcast selected shows from The Who's massive archives, including some never before-heard shows and backstage conversations with the band, some with the late Keith Moon and John Entwistle.
Said The Who's Pete Townshend, "This is the most exciting thing I can imagine -- our own radio channel, straight to our fans. I'm completely revved about this. Who's serious about SIRIUS? You bet."
Scott Greenstein, SIRIUS President of Sports and Entertainment, said, "The band that revolutionized rock and roll as we know it will continue to make history by partnering with SIRIUS Satellite Radio for this groundbreaking channel. Our subscribers will be connected to all aspects of the band with an 'all access' pass granted to them by Pete Townshend and Roger Daltrey in a unique and unprecedented way, including, with the advent of technology, the return of Keith Moon and John Entwistle."
The pioneering British rock band has reached a new level in its storied career. Endless Wire, The Who's first studio album in 24 years, will be released by Universal on October 31. The 19-track album features extended versions of the various sections that formed their Wire & Glass mini-opera (released in July 2006) as well as exploring other themes from Pete Townshend's novella, The Boy Who Heard Music.
Surviving original Who band members Pete Townshend and Roger Daltrey are joined by bassist Pino Palladino, drummer Zak Starkey, guitarist Simon Townshend and keyboardist John "Rabbit" Bundrick on the new album as well as in their live performances. The Who launched their first world tour in more than 20 years on September 12 in Philadelphia, PA. More tour and ticket info is available at http://www.thewhotour.com.