BusinessWeek - A SIRIUS Stab at XM

Thursday, September 07, 2006

BusinessWeek is catching on to the Stiletto hype with an article today. Nothing that you haven't seen here before, but here are the highlights:

* A comparably priced XM portable also has a built-in antenna, but stores only half as much content. Stiletto also has built-in Wi-Fi capabilities, letting users download content from the Web at caf├ęs and airports

* Inclusion of Wi-Fi in the Stiletto puts Sirius at the front of a pack of electronics makers expected to feature the wireless broadband connectivity in devices in coming months

* "Sirius has not just caught up with XM but raised the bar," says Frank Viquez, an analyst with consultancy ABI Research.

* In May, XM lowered its full-year subscriber forecast to 8.5 million, from 9 million, citing softness in the industry. But in August, Sirius did the opposite, increasing its 2006 subscriber forecast to 6.3 million.

* With Stiletto holiday sales ramping up, and with 2007 car models with Sirius radios rolled out, Viquez believes that Sirius could reach 50% market share as early as the first quarter of next year. By yearend, Sirius expects to control about 42% of the market, where XM will hold 58% shar


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