Satellite Radio Ratings

Saturday, July 29, 2006

Arbitron, the company that is the Neilsen Ratings of radio, has announced that they will be measuring satellite radio channels starting with its Fall 2006 survey. The information was released at their board meeting in Colorado Springs, CO. from July 26-28.

In order for satellite radio to be included it was announced that they will have to meet the minimum reporting requirements that terrestrial radio must meet. This is good news for everyone with SIRIUS Satellite Radio. The ratings will finally show what programming and channels are really working or not.

1 Comments:

Blogger bill said...

It won't be good news if we listen to a channel that gets poor ratings. Eventually, it could mean it'll once again be all about huge-number formats multiplying and niche formats being dropped.

Thu Aug 03, 01:36:00 PM EDT  

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