Arbitron, the company that is the Neilsen Ratings of radio, has announced that they will be measuring satellite radio channels starting with its Fall 2006 survey. The information was released at their board meeting in Colorado Springs, CO. from July 26-28.
In order for satellite radio to be included it was announced that they will have to meet the minimum reporting requirements that terrestrial radio must meet. This is good news for everyone with SIRIUS Satellite Radio. The ratings will finally show what programming and channels are really working or not.