Three Months of Complimentary SIRIUS Service Included
NEW YORK July 24, 2006 /PRNewswire-FirstCall via COMTEX News Network/ -- SIRIUS Satellite Radio (Nasdaq: SIRI) today announced that Peterbilt Motors Company, a division of PACCAR (Nasdaq:PCAR) and a leading manufacturer of premium quality trucks, will include SIRIUS radios with its new truck models equipped with Platinum level Unibilt® sleepers.
Earlier this year, Peterbilt introduced an all-new product lineup featuring vehicles specifically designed for the aero, traditional, vocational and medium duty markets. Its new traditionally styled Model 389 and Model 388, as well as its aerodynamic Model 386, can all be equipped with Platinum level sleepers.
Additionally, SIRIUS radios will continue to be available as factory installed option on all other Class 8 conventional Peterbilt vehicles. Peterbilt will also offer prepaid activation and three months of complimentary service on all vehicles equipped with SIRIUS radios starting with production installation on August 1, 2006.
Peterbilt will use the DEA300 SIRIUS/AM/FM/CD radio, the first all-in-one SIRIUS integrated radio available as factory installed in the commercial vehicle market.
"Response to satellite radio within the commercial vehicle market has been tremendous and SIRIUS is at the forefront of offering listeners an incredible variety of creative programming," said Scott Pearson, Assistant General Manager – Sales and Marketing, Peterbilt Motors Company. "Sirius’ service makes our products more desirable to our customers."
"We are very excited about Peterbilt’s decision to include SIRIUS radios as a standard feature on select vehicles," said Tom Steckbeck, SIRIUS VP of Special Markets. "Peterbilt is recognized as a leading manufacturer of premium vehicles for commercial markets and we are proud they have chosen to equip their trucks with SIRIUS. We look forward to working closely with them in the future to offer their dealers and customers the best in-vehicle entertainment available."