BMW will reduce the pricing of SIRIUS receiver kits at BMW centers and MINI dealers across the country. New car buyers of the BMW 3 Series and X5, MINI Cooper and Cooper S, will be offered a center-installed SIRIUS receiver kit for a MSRP of $395, plus installation. Pricing of the center-installed SIRIUS receiver kit for the X3 is set at $325, plus installation.
"We are committed to providing our loyal owners with added benefits and value at a competitive price," said Alan Harris, Vice President, Aftersales Marketing and Sales for BMW and MINI. "SIRIUS is a key component of our vehicle accessory strategy for all BMW and MINI models; and by providing this option at a reduced cost, we plan on turning even more BMW and MINI owners into SIRIUS fans."
Most BMW and Mini Dealers have been selling SIRIUS for around this price for some time now.. But it looks like they could be lower then the MSRP..