Brand Areness Level with SIRIUS and Howard Stern overtaking XM

Tuesday, June 06, 2006

Via FMQB and Bridge Ratings
The latest satellite radio study from Bridge Ratings suggests a shift at both the retail and brand awareness level with Sirius and Howard Stern overtaking XM. Just three weeks ago, Bridge reported that XM had survived the "Stern-effect" to regain the lead in the satellite sector, but that proclamation may have been premature, as Bridge now reports: "In recent weeks the number of consumers who mention an XM purchase has slowed while Sirius is on a tear lately."

Bridge now projects 6.5 million subscribers for Sirius while XM's total subscriber count will land at 8.4 million by year end 2006, which is 100,000 less than what XM recently stated in a subscriber projection adjustment (that was lowered by XM).

See all the Numbers and charts here

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