Sirius OEM Subscribers

Tuesday, May 02, 2006

Via our Alliance Partner The Satellite Standard Group.

Sirius Satellite Radio has been showing strong growth in the OEM channel. They have solidified long term exclusive deals with DCX, Ford, Mercedes, BMW, Volkwagen, Audi, Kia, and Rolls Royce. All of these exclusive partners are ramping up factory installation programs.

In today's Q1 Conference Call, there were some interesting mentions regarding the OEM's that Sirius has dealer and port install programs with.

Sirius expects the consumer to be the determining factor in what satellite radio service they want. Sirius is seen as more than a commodity, and Sirius has compelling content that consumers are seeking out. People don't just want satellite radio, they want Sirius Satellite Radio.

Sirius stated that they anticipate that the split in these OEM's that offer both services will likely mirror what is happening at retail. This comment was specific to Toyota, which has a factory program with XM. A Sirius executive stated that he recently had dinner with another OEM partner that offers both, and was informed that Sirius had 60% of the installs in the past 4 months. Sirius did not offer up which OEM partner it is, but Nissan is a likely candidate in the opinion of SSG (we have heard speculation to this effect back in December).

The key point with Sirius and OEM's seems to be that with the exception of GM and Honda that Sirius is widely available. For those with GM and Hondas that desire Sirius, there are products in the pipe-line to satisfy that need.

via Satellite Standard Group


Post a Comment

<< Home

Get Around GSI

GSI: Blog Home
GSI: Home

Inside SIRIUS Alliance

TSS Radio

Sirius radios, sirius antennas, sirius accessories

SIRIUS Stock Watch

The Coffee Fool

About GSI

We are 100% independent from SIRIUS, unlike other SIRIUS related pages, who have agreements and arrangements with SIRIUS. We do not sell SIRIUS related products and thus we do not worry about any business relationship with SIRIUS. GSI: is a not for profit blog, we do not do this for money like others; with do it out of love for the product. *Some GSI team members are SIRIUS shareholders


07/01/2005 - 08/01/2005 08/01/2005 - 09/01/2005 09/01/2005 - 10/01/2005 10/01/2005 - 11/01/2005 11/01/2005 - 12/01/2005 12/01/2005 - 01/01/2006 01/01/2006 - 02/01/2006 02/01/2006 - 03/01/2006 03/01/2006 - 04/01/2006 04/01/2006 - 05/01/2006 05/01/2006 - 06/01/2006 06/01/2006 - 07/01/2006 07/01/2006 - 08/01/2006 08/01/2006 - 09/01/2006 09/01/2006 - 10/01/2006 10/01/2006 - 11/01/2006 01/01/2007 - 02/01/2007 02/01/2007 - 03/01/2007 10/01/2007 - 11/01/2007

TSS Radio

Sirius radios, sirius antennas, sirius accessories

Powered By