Newsweek columnist Gene Marcial, published an article about SIRIUS and the "Stern Effect."
"It can't be denied: Howard Stern is earning his keep at SIRIUS. Since the talk-radio star announced he would join Sirius, its subscriber rolls have jumped to more than 4 million, with more than 1 million net additions attributable to Stern, analysts say"... more
High points of the article include the fact that Sirius' brand recognition, which used to trail by 10 percentage points, is now 10 percentage points better than rival XM..
Via Satellite Standard Group