SIRIUS Will Offer Live TV

Monday, April 24, 2006

Twice.com has some info on SIRIUS TV, coming to a car near you in 2007, and it's not going to be something that could be duplicated by a DVD...

They report, Sirius Satellite Radio's upcoming car satellite video service is expected to offer the same programming that is broadcast on certain children's cable stations and at the same time, Sirius CEO Mel Karmazin told analysts at the recent Morgan Stanley Global Automotive Conference here.

Karmazin said, "We want the consumer to have some live TV channels in the back seat. Your kid is watching Disney or Nickelodeon [in the home] and you go into the car and pick it up, right in the car."

Twice.com
asked SIRIUS to confirm that they are partnering with Disney or Nickelodeon, Sirius consumer electronics division senior VP Bob Law said, "We are talking to people like that."

Law said of the Sirius video programming, "It's definitely going to be some live relevant broadcasting. It's not going to be something that could be duplicated by a DVD."

Law said Sirius will likely unveil satellite video at International CES in January and launch the service shortly thereafter.

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