Advertisers Shine On SIRIUS

Monday, April 03, 2006

Via a PR World Newswire
Not only are subscribers jumping aboard in waves, but corporate advertisers are also storming the gates of SIRIUS. According to many advertisers, SIRIUS is one of the best advertising deals in the world. The prices are fair, the deals are negotiable, and the audience is filled with consumers who like to spend money.

Wayne Perry, president of SiCap Industries, is quoted, "Everyday we get orders from people who say they heard about it on Stern and SIRIUS. They range from fireman and doctors to housewives and college students. Now that's an audience advertisers can count on. And we're not just talking America here, our Canadian customers also respond well to our Sirius ads"

Barely six months ago, SiCap Industries was spending 100% of their radio budget on local terrestrial stations in mid to large markets over twenty percent of the country. Today SiCap is spending 40% of their radio budget on SIRIUS, and covering all of North America. That's a huge shift for a company of any size, but it appears to be a growing trend in the radio world.

For advertisers like SiCap Industries, the rewards of satellite radio advertising seem potentially unlimited, and the company is consistently increasing their Sirius budget accordingly.

The new Sinus Buster commercials start airing during Bubba The Love Sponge this week. The show airs live Monday thru Friday (3pm - 7pm EST).

Read more here

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