Big Catch: Karmazin's Sirius Snags Fishing Tourney Show

Thursday, March 23, 2006

Sirius Satellite Radio Inc. has signed a multiyear pact to become the official satellite radio provider of fishing tournament promoter FLW Outdoors, according to FLW.

Terms of the deal are undisclosed.

Reportedly, Sirius will sponsor all 12 of the FLW Outdoors circuits, comprising more than more than 240 tournaments. These include the Wal-Mart branded FLW Bass Series and Wal-Mart FLW Kingfish Series.

via Forbes.com and BusinessWeek.com

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