As Sirius Canada Inc. begins broadcasting controversial shock jock Howard Stern on satellite radio today, the company and its owners are steering clear of a high-profile marketing campaign. Though a major ad campaign could occur in the coming days and weeks, little has been done in advance.As of yesterday, the home page of Sirius Canada's website only made a vague reference to the launch, not mentioning Mr. Stern by his name. "We have expressed some reservations about the programming," CBC spokesman Jason MacDonald said. "But this is a business decision on the part of Sirius Canada."
More via theglobeandmail.com