If you got to watch the Olympic opening ceremonies Friday night on NBC, in the 8pm hour there was a lot of talk about Bode Miller. NBC was running B-roll footage of Bode Miller when he was plastered with a large SIRIUS logo on his chest. It was very noticeable, and SIRIUS should be happy with the free advertisement it got on NBC tonight, The opening ceremonies normally bring in very nice ratings. I think the SIRIUS/Bode sponsorship has paid off. SIRIUS will also run some special Olympic programming and is also the home for Bode Millersâ€™ radio show. More about Bode Miller here.