Sirius wins with Howard Stern

Wednesday, January 11, 2006

Steve Mozena of USA Today writes here that he thinks SIRIUS wins with Stern, He is not a fan of Howard Stern, but thinks the executives at Sirius satellite radio are shrewd businessmen. They might be paying Stern hundreds of millions of dollars over a five-year period, but he writes, a little math shows they'll easily make their money back.
Why?
- Stern's audience is predominantly male, and boys and men love gadgets.
- They love the latest technology and techno-speak.
- Stern's vast fan base is known to be exceptionally loyal to him and will follow him wherever he goes.
- His prediction is that Sirius is in for a big pay day with Stern.

The doubters will be eating their words, and Stern won't have to watch his anymore. But Sirius is not interested in letting "freedom ring"; it is interested in letting its cash registers ring "cha-ching."

Read full story from USA TODAY here

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