SIRIUS to Launch New Playboy Channel

Thursday, January 05, 2006

We told you about this way back in AUG 2005 here
Rumors were back last week

Expanded Playboy Radio - With New, Exclusive Content - Debuts on SIRIUS in First Quarter 2006
'Playboy Radio Morning Show' Features 'Ask Hef Anything' with Playboy Founder Hugh Hefner Answering Listeners' Questions

Playboy Radio will feature a full-range of new live programming originally created for SIRIUS, such as a new morning show that will include segments with Playboy founder Hugh Hefner, live call-in shows and broadcasts from the Playboy Mansion. Playboy Radio on SIRIUS will be Playboy's most extensive foray into radio, producing more than four times the content of previous radio ventures, to keep listeners entertained morning, noon and night.

Subscribers wishing to hear Playboy Radio will "opt-in" for the channel, either via the phone or Internet. SIRIUS also offers the ability to block Playboy Radio, and other channels, through its parental control system. The new Playboy Radio channel will be offered at no extra cost to subscribers.

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