SIRIUS Subs like "Luxury Goods" over XM Subs

Wednesday, January 18, 2006

REPORT: SIRIUS Subs demonstrates a penchant for higher-end goods and services..

Here is some cool info about the patterns of SIRIUS and XM Subs..

...While Stern’s fans will almost certainly latch onto Sirius, formidable competitor XM Radio is quickly adding subscribers of its own. As the two providers jockey for positioning, their competition for various market niches is yielding very different audience profiles.

  • The online behavior of Sirius Satellite Radio Owners demonstrates a penchant for higher-end goods and services compared to owners of XM Radio. Sirius owners are 40 percent more likely than the average internet user to visit Jewelry/Luxury Goods/Accessories sites and 13 percent more likely to visit Fragrances/Cosmetics sites (see Table 1). They are also 22 percent more likely to visit Online Trading sites. Likely a result of Sirius Radio’s broadcasting partnership with the National Football League, Sirius owners are also 16 percent more likely to visit Sports sites.
  • Owners of XM Radio exhibit a high propensity to visit travel-related sites. They are 89 percent more likely to visit Car Rental sites and 45 percent more likely to visit Airline sites (see Table 2). This positioning is probably the result of XM’s strategic partnership with Car Rental agencies to carry XM in their vehicles. (click on table to enlarge)
(via iMedia Connection)

1 Comments:

Anonymous xzi said...

Why no mention of SIRIUS subscribers are blowing money on jewelry and "accessories" and other "luxuries" and XM subs spending it on career services and travel?! Which one seems more "upscale" to you?!

Fri Jan 20, 05:40:00 PM EST  

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