SIRIUS has appointed Andreas Lazar as Senior Vice President, Business Development, reporting to Mel Karmazin.
Lazar, previously a Vice President and investment banker at Allen & Company LLC, will be responsible for exploring and structuring strategic partnerships with media, communications and technology companies to extend SIRIUS' product breadth and drive subscriber growth.
"As our technology, products and programming continue to evolve, Andreas's extensive experience will enable us to pursue the many business opportunities available that can extend SIRIUS' footprint to increase subscriber growth and revenue even further," said Mel Karmazin, CEO of SIRIUS. "We look forward to having Andreas work with me and the executive team as we explore the numerous possibilities before us."
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