Sirius Canada leads in subs without Stern

Wednesday, January 18, 2006

We first reported about Satrad in Canada here, and also hinted that SIRIUS was getting an edge on XM up north. Now Reuters is also reporting that! Now are they counting all the folks that come down to the USA to get Stern? It is very early for satrad up in Canada.. But from all these new reports it looks like SIRIUS is ahead of XM..
Reuters reports: Even though it launched in Canada without Howard Stern last month, Sirius Canada has an early advantage over rival XM Canada, according to a new study issued Tuesday.
Ottawa-based consultant Decima Research Inc. said media attention surrounding the controversial talk-show host's January 9 debut on U.S.-based Sirius Satellite Radio gave Sirius' Canadian clone a leg up in brand awareness.
A recent poll by Decima revealed that, among those likely to buy a satellite radio in 2006, 27% said they were leaning toward Sirius Canada, compared with 12% for XM Canada.
"Howard Stern is a master at creating buzz and publicity," said Mario Mota, Decima's vp broadcast and media research.
The downside is that an estimated 60,000 Canadians have purchased unregulated U.S. satellite radio receivers to listen to Howard Stern's new digital radio show.

more via Reuters

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