SIRIUS PR is in full swing at the Auto shows this year, not only in new cars but also a the front doors of the event... "Now deployed at Detroitâ€™s North American International Auto Show, a keystone event for auto industry manufacturers that will attract more than 750,000 visitors to the Cobo Convention Hall, WalkUp platforms will be set up at the major consumer auto shows in Washington DC, Toronto, New York and Atlanta. Sirius Satellite Radio scored the exclusive front door opportunity at Detroitâ€™s North American International Auto Show, and combined a mix of entertaining video spots and static signage on strategically placed platforms throughout the convention center lobby and ticketing area. The portable, yet large-scale devices, measuring 6ft x 4ft and 9ft x 3ft, have been road tested in the Canadian consumer show market place for the past five years, and advertisers using these platforms have included a variety of automobile manufacturers, film studios, media companies, financial service companies and food and beverage retailers. WalkUp was first introduced to the US auto show circuit during the 2005 New York International Auto Show, the most widely attended event in the circuit with more than 1.2 million visitors."
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