Intense last-minute rush for SIRIUS

Wednesday, January 11, 2006

Reports are now coming out about the large instense rush for SIRIUS radios upto Sterns SIRIUS kick off. A Circuit City spokesperson Amanda Tate said nobody in the industry was caught off guard by the intense last-minute rush before Stern's satellite debut. The 630-store chain, which also does not divulge sales figures, has had trouble keeping Sirius equipment stocked because Tate said manufacturers simply couldn't keep up with demand. "All I can say is, sales are significantly above expectations," Tate said, adding that a number of stores were sold out of Sirius equipment prior to Stern's debut. RadioShack, the retail leader in Sirius Satellite sales, reported a "dramatic" run on inventory at every store, and spokesperson Jessica A. Stüdy said the electronics chain's targets and goals were "crushed" during the fourth quarter of 2005 due to high demand for Sirius products. While the company does not release sales figures, Stüdy said "Shipments have moved to a weekly replenishment rate to keep up with this increasing demand," and the retailer expects sales to continue to ramp up throughout this year. Sirius subs have ballooned from around 600,000 subscribers from the day the Stern deal was announced in October 2004 to 3.3 million as of January 5 — with more than 1.1 million signing on in the fourth quarter of 2005. "I can tell you anecdotally that a lot of stores are reporting sales through the roof, and places are sold out," said Elise Brown, who explained that the company does not reveal sales figures or individual channel audience numbers.
Read the full MTV News story here


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