Stern Moves Consumers to Buy

Thursday, December 29, 2005

(via Bridge Ratings)
Bridge Ratings' trending of Sirius Satellite Radio subscribers during the fourth quarter of 2005 reached 826,000. According to a just-released study, 22% of Sirius sign-ups during the week of October 3 were due directly to Howard Stern. As marketing and awareness progressed through the fourth quarter, subscribers to the sat service directly due to Stern reached 58% the week prior to the Christmas holiday and topped 60% the final three shopping days of the holiday season.

*Based on interviews conducted at retail outlets between October 1 and December 31, 2005.

Bridge Ratings continues to monitor the progress of Stern listeners on Sirius and will provide weekly trending and quarterly updates through 2006.

*Howard Stern markets surveyed: Los Angeles, San Diego, Phoenix, Boston, Detroit, New York, Boston. 4000 listeners 12+.

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