"This week alone...weâ€™ve probably sold 30 units for Sirius because of Howard Stern," said Michael Curry, owner of Curry Audio.
The Milford store sells systems for both Sirius, which will air Sternâ€™s show, and competitor XM, but Curry said most customers are only interested in one thing.
"They donâ€™t really even know what theyâ€™re asking for, they just know they want this satellite thing," Curry said. "They want the one that has Stern on it. Nine out of 10 people will buy Sirius, because of him."
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