SIRIUS Canada starts Thursday...

Sunday, November 27, 2005

SIRIURS Canada set to start Thursday and it looks like US subs will get the Canada content..

The Toronto Star reports Sirius will launch this Thursday!
As GSI first reported, it looks like Siruis Canada will launch this Thursday.
Read out past post here

"Sirius may be a step behind XM right at the moment. But Gary Slaight is determined to compete and says that his $14.99 monthly service ($2 more than XM), with its 100 channels — including Martha Stewart Living Radio and the BBC — is worth it."We have more channels," he said simply. "It's going to come down to the quality of the product."Relaxed in his 11th-floor office at Standard Broadcasting's Yonge and St. Clair West offices, Slaight describes himself as "excited but nervous." Its 10 Canadian channels, two more than XM, were compiled with the help of partners CBC and Radio Canada."We already had the infrastructure, studios, people, programming, expertise and marketing clout," said Slaight, surmising that Bitove, CEO of Priszm Canadian Income Fund — which runs KFC, Pizza Hut, and Taco Bell restaurants in seven provinces — will "use his other business to promote the hell out of it." He's most excited about Sirius's Canadian rock station, Iceberg Radio, because like all the other Canadian offerings, it will be available south of the border as well. "This is a great business for us, but it also gives us an opportunity to give Canadian talent a window into U.S., because all those American subscribers will be able to hear them," he explained."

Six of the 10 Canadian channels will be provided by the CBC and Radio-Canada:

  • CBC Radio One: English-language news, current affairs and documentaries.
  • Première Plus: French-language news and current affairs.
  • Infoplus: French-language news from Radio-Canada and public broadcasters worldwide.
  • RCI Plus: Radio-Canada International programming in eight languages, including English, French, Spanish, Arabic and Mandarin.
  • CBC Radio 3: English-language independent music and culture.
  • bandeapart: Francophone music.

The remaining four will be provided by Standard, Astral and Score Media:

  • Hardcore Sports Radio: Canadian sports news and talk.
  • Iceberg Radio: Commercial-free rock music.
  • Rock Velours: French-language channel dedicated to soft rock.
  • Energie: French-language station playing French and English pop, rock and urban music.

Get full story here

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