As first reported here on Sept 29, Sirius would be selling Ad time up to 2.5 Min. Now Sirius is running Liquor Ads, as you know on most major TV and Regular radio Hard Liquor Ads are not aired, so the Liquor market is looking for outlets to run Ads. They have found Sirius...
Sirius is running a commercials consist of a hip-hop song titled "Get Your Ice On," which can also be heard on several Web sites sponsored by Tanqueray. The spots, at two and a half minutes long, are running on Sirius channels like Cracked Up Comedy, Maxim Radio, OutQ Radio and Sports Byline.
The commercials are part of a campaign centered on music for Tanqueray, sold by Diageo. It began in April with a new brand character, a wry British bon vivant named Tony Sinclair, portrayed by an actor named Rodney Mason.
In starting to accept commercials for distilled spirits, Sirius joins a lengthening list of media outlets. Only the six big national networks - ABC, CBS, Fox, NBC, UPN and WB - still refuse to run liquor spots.
In addition to Sirius, the Tanqueray song can be heard on and downloaded from Tanqueray Web sites like tanqueray.com and getyouriceon.com. About 30,000 copies of the song on CD's are being given away at performances by the comedian Mike Epps on a national tour through January that is being sponsored by Tanqueray.
Read the full story from the New York Times
Thanks for the link Stephanie...