Thursday night on David Letterman, Howard Stern will kick off his marketing blitz. Howard will show off his new logo(s), and also break some news about his programming on SIRIUS. After his chat with Dave SIRIUS will start the big push for Howard, and SIRIUS. Look for new Ads on TV, Print, Radio, and Internet. Howard will also show off some SIRIUS hardware... GSI is told that "Howard will let the cat out of the bag on Letterman, and it is a big bag!" In other Howard news we now know why Stern will not be on SIRIUS Canada. The Toronto Sun looks at the details, on why Howard will not be in Canada! Get info about SIRIUS Canada here
Also something I found really cool, The Sirius Store is selling Howard's DVD "Private Parts" and I'm told that other Howard Stern Show related DVD's will be added soon. How cool to make a gift pack up for a Stern fan, A SIRIUS radio and some Howard DVD's for Xmas.. What a smart marketing move.. Very cool..