Controversy On Eve Of Stern-Sirius Media Blitz
Oct. 17, 2005
By Paul Heine
Stern also complained about the CBS television network rejecting a Sirius spot that mentioned him along with other Sirius programming, such as Martha Stewart and the NFL. Stern alleged that CBS (owned by Infinity parent Viacom) said the mere mention of his name in a TV spot constitutes an obscenity.
McClintock said the network applied the same rules to Sirius that it does to all advertisers. For example, it would red flag a Burger King spot if it were overly disparaging of McDonalds, he said. Withholding approval is a normal course of business, he added, that involves the network asking the advertiser for certain revisions to comply with its policies.
â€œA Sirius spot that mentions Howardâ€™s name is not objectionable,â€� McClintock said.