Occupying the technology and consumer electronics category awarded last year to Apple's iPod, SIRIUS received the award at Brandweek's Marketer of the Year Awards dinner and presentation Oct. 6th at the Arizona Biltmore Hotel in Phoenix, AZ.
SIRIUS is featured in this week's Brandweek magazine, with a story reporting that in only one year SIRIUS tripled its brand awareness among consumers. The magazine profiles the work of Scott Greenstein, SIRIUS President, Entertainment and Sports, and his team, as they worked to shape the SIRIUS brand as the most compelling place in all of radio.
SIRIUS, Brandweek noted, has become an established brand name that is "more closely aligned with satellite radio in the minds of consumers than its larger rival," Brandweek reports. Noting that SIRIUS has signed major talent for its channels and programs, such as Howard Stern, Martha Stewart, and Eminem, Brandweek says, "SIRIUS Satellite Radio is beaming brightly."
Read full PR from Sirius.com
Also Read full Marketers of the year (PDF) page 34