Sirius is betting big on Stern

Sunday, October 02, 2005

An emailer sent this article to me, it is a good read for stock holders in Satellite Radio.. Leon Lazaroff is a staff reporter at the Chicago Tribune, and wrote this article about the numbers for XM and Sirius.

From the article:
Unquestionably, Sirius is betting big on Stern. The company is spending $500 million over five years for Stern's program, slated to begin Jan. 1. That money includes such things as salaries and a formidable fourth-quarter marketing campaign trumpeting the arrival of the nation's most famous shock jock. XM Chairman Gary Parsons, who appeared at the same Goldman Sachs conference, recognizes that Sirius will gain ground in the next two quarters, but argues that Stern will be good for sales, in general.

Read full story here

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