Sirius in a Video Game

Friday, October 07, 2005

Sirius Satellite Radio got some real nice product placement in Tony Hawk’s upcoming game, American Wasteland, and the boys over at the Faction Blog have released some exclusive screenshots that I’ve so generously put below for your viewing pleasure.

It’s great to see this level of alternative marketing, and Sirius leveraging it’s relationship with the Faction crew to get some brand exposure. It’s the perfect target audience of people playing these games who will see the Sirius brand and get more impressions, and in turn be more likely to subscribe. Very smart.

From Orbitcast.com


1 Comments:

Anonymous Todd said...

This wasn't the first time that SIRIUS was plugged in a game. There are SIRIUS billboards all over NASCAR 06 (not to mention the SIRIUS at the Glen).

Fri Oct 07, 04:56:00 PM EDT  

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