Get ready for a battle on every advertising outlet you can think of. It will be the biggest Ad camping in Satellite Radio history! Over the Holiday's Sirius will be pushing Stern, and XM will just push so you forget about him.... A report today in Forbes said... "We believe XM is keeping its marketing powder dry for a real fight in the fourth quarter when Sirius Satellite Radio expects to begin promoting Howard Stern's January arrival," said the firm. "Between XM's strong fourth-quarter push, and Sirius' 'Howard effect,' we expect the fourth quarter to be a record quarter for the sector with approximately 2 million total net adds." So get ready for a huge Ad blitz, also look for Sirius to push the new S50 Mp3/Sirius Radio in Ads..
Read the full story from Forbes.com
Also something to think about with ADs, Sirius has yet to have a really big push like XM has, and look at the number or new Subs in the 3rd Q 359,000+.. Just think how many they can get in 4Q with some hard AD campaigns!!
Some words from Mel:
"With the traditionally heavy holiday selling period coming up, we fully expect demand for our service to accelerate significantly through the remainder of the year," said Sirius CEO Mel Karmazin. "With the recent introduction of our new programming line-up, which will include Martha Stewart Living Radio later this year and Howard Stern in January 2006, we are ushering-in an exciting new chapter in satellite radio." more
There is also more on all this at www.siriusbackstage.com were you can watch last years Sirius Holiday TV spot