This week has been a big week for Sirius, and next week the S5o should be getting out there... Reuters did a ver nice artical today about Sirius and how "Sirius Sees Big bounce after Stern Deal..
While CEO Mel Karmazin said the improved sales can be attributed to Martha Stewart joining Sirius and the start of the NFL season as well as the impending arrival of Stern, analysts focused mostly on the latter.
"We have consistently indicated that the arrival of Howard Stern would be a major catalyst," Merrill Lynch analysts wrote after the NPD data was made public this week.
Taking the lead in retail was "not a surprise," the analysts said. "We expect Sirius' lead in retail sales will continue throughout (the year) and early 2006, largely driven by the addition of Howard Stern fans."
Analysts at Sanford Bernstein noted that Sirius' share of retail has risen from 11 percent in 2002 to 44 percent last year and 48 percent in the first half of this year.
Read the full story from Paul Bond.. Here