Tuesday, September 13, 2005

East vs West Coast for Stern
I have confirmed today that Sirius will have The Howard Stern show on 2 channels; one for the east and one for the west. Also Sirius will have "an aggressive" advertising campaign kicking off in the 4Q of 2005. The Stern show will "launch no later then Jan 1st 2006" This is a little unlike what the talk was in the past. Many have said the one station will have The Howard Stern show on a loop and the other Stern station would be "other programming" with a 3rd station also in the works. It is now looking like one station will be on a time delay..

Mel said today, "One will be a east coast feed, and west coast feed on at least 2 channels, but more programming will be announced soon..."

This was talked about also today at Merrill Lynch Media and Entertainment Conference.. you can listen here..


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