Coming To Sirius: Two-and1/2-Minute Commercials
Not on music stations..
From Billboard Radio Monitor
By Paul Heine
Clear Channelâ€™s mantra is â€œless is moreâ€� but what is the credo for a broadcaster that airs two-and1/2-minute commercials? Youâ€™ll hear them on Sirius Satellite Radio, though the amount of commercial minutes per hour on the 50+ non-music Sirius channels that carry advertising will be less than on terrestrial radio.
Sirius senior VP of advertising sales Sam Benrubi told attendees at Wednesdayâ€™s Gundersen Partners Power Breakfast that Sirius recently closed an ad campaign with a spirits manufacturer that involves a two and Â½-minute spot. Music and imaging are major components of the ad, Benrubi said.
Read all about it here
Sirius will still have commercial FREE music stations.. The ADs will be on the stations they are on now, the talk stations and sports. Most of the talk shows have slots from the source for Ads... most of these stop sets are around 4-6min, so Sirius will fill them with ADs that they make money off, so this will keep your payments at $12.95.. XM also fills talk and non-music stations with ADs.