Wednesday, September 28, 2005

Coming To Sirius: Two-and1/2-Minute Commercials
Not on music stations..
From Billboard Radio Monitor
By Paul Heine

Clear Channel’s mantra is “less is more� but what is the credo for a broadcaster that airs two-and1/2-minute commercials? You’ll hear them on Sirius Satellite Radio, though the amount of commercial minutes per hour on the 50+ non-music Sirius channels that carry advertising will be less than on terrestrial radio.

Sirius senior VP of advertising sales Sam Benrubi told attendees at Wednesday’s Gundersen Partners Power Breakfast that Sirius recently closed an ad campaign with a spirits manufacturer that involves a two and ½-minute spot. Music and imaging are major components of the ad, Benrubi said.

Read all about it here


PLEASE NOTE:
Sirius will still have commercial FREE music stations.. The ADs will be on the stations they are on now, the talk stations and sports. Most of the talk shows have slots from the source for Ads... most of these stop sets are around 4-6min, so Sirius will fill them with ADs that they make money off, so this will keep your payments at $12.95.. XM also fills talk and non-music stations with ADs.

9 Comments:

Blogger Win said...

you know, I'm a loyal subscriber...but honestly, that's the most asinine thing I've heard. All the shine from the new lineup and changes has just been tarnished for me. Commercials on Sirius? I may have to switch back to that other sat. radio provider...

Wed Sep 28, 02:34:00 PM EDT  
Anonymous Anonymous said...

Sirius has always had commercials on the non music channels and so does XM. Sirius will continue to have commercial free music stations.

Wed Sep 28, 02:40:00 PM EDT  
Blogger Damian said...

NOTE: that this is NOT on the music station, but the talk stations. (that have ADs now)

Wed Sep 28, 02:40:00 PM EDT  
Anonymous Anonymous said...

That title is enough to make your heart sink! I know mine did. When you first see that it makes you think that commercials are coming to the music channels.

Wed Sep 28, 02:43:00 PM EDT  
Blogger Win said...

yeah, I stand corrected...didn't read closely enough.

These aren't the comments you're looking for, you can go about your business...

Wed Sep 28, 02:49:00 PM EDT  
Blogger Damian said...

I should have posted it better.. I know the headline made some other get really upset.. As did I when I found the story at Billboard..

Wed Sep 28, 02:58:00 PM EDT  
Anonymous Droo said...

Yeah the way you made it sound was like Sirius was suddenly putting commercials on the music stations.. The Sirius quote that said Music would be part of the ad didn't help matter.

It wasn't until I saw your note at the bottom that said "only on the talk stations" that I caught what was going on.

Might want to fix that. :)

Wed Sep 28, 04:03:00 PM EDT  
Blogger ColinPeddle said...

If you listen to any of the non-music channels already, you'll know they have ads on them.

This isn't a big deal. Quite frankly, if i was a talk radio dj, i'd want a break now and again anyway.

As long as they keep ads off the music channels, i'm fine. Keeps the price down.

Wed Sep 28, 04:05:00 PM EDT  
Blogger Damian said...

Droo...
The story is from an outside source (Billboard) so that is why I did not change.. it...

Wed Sep 28, 05:51:00 PM EDT  

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