500,000 more to Sirius in 4Q?!?!
For some time now a study has been done by Bridge Ratings and Research, and it isprojecting an increase in Sirius' subscriber base as Howard Stern's arrival approaches. Bridge has been measuring listening and audience behavior in ten Stern markets to track listener intent on following Stern to Sirius when he begins at Sirius in January. Some are guessing that 500,000 additional subscriptions will come in 4Qof this year. The survey involved 3,000 adults 18+, both current Stern listeners as well as some in markets that no longer carry Stern. The markets were Los Angeles, San Diego, Phoenix, Philadelphia, Boston, St, Louis, Las Vegas, Syracuse, Baltimore and Detroit. The respondents were core Stern listeners and secondary listeners that spend at least an hour per week listening to Stern's show. You can read get the full story at Billboard Radio Monitor. and data here at Bridge Ratings