Friday, September 16, 2005

500,000 more to Sirius in 4Q?!?!
For some time now a study has been done by Bridge Ratings and Research, and it isprojecting an increase in Sirius' subscriber base as Howard Stern's arrival approaches. Bridge has been measuring listening and audience behavior in ten Stern markets to track listener intent on following Stern to Sirius when he begins at Sirius in January. Some are guessing that 500,000 additional subscriptions will come in 4Qof this year. The survey involved 3,000 adults 18+, both current Stern listeners as well as some in markets that no longer carry Stern. The markets were Los Angeles, San Diego, Phoenix, Philadelphia, Boston, St, Louis, Las Vegas, Syracuse, Baltimore and Detroit. The respondents were core Stern listeners and secondary listeners that spend at least an hour per week listening to Stern's show. You can read get the full story at Billboard Radio Monitor. and data here at Bridge Ratings


Blogger Scipio said...

Its actaully 500,000. Not 50,000.

Fri Sep 16, 08:05:00 PM EDT  
Blogger Damian said...

yes it is..
Sorry for got a "0" twice!

Fri Sep 16, 08:15:00 PM EDT  
Anonymous Vote Libertarian said...

I signed up for Sirius today strictly because of Howard Stern! I would not have gotten satellite radio if it wasn't for him. I decided to get it now to make sure I have it if (big if) he leaves early. Plus, I wanted all the kinks worked out before his move.

Fri Sep 16, 10:52:00 PM EDT  
Blogger Damian said...

Welcome to Sirius! Thats 1 for sure 499,999 to go...

Sat Sep 17, 01:08:00 AM EDT  
Blogger Tara said...

I just hope Sirius has enough radios for the Holiday Season buying frenzy.

Sat Sep 17, 09:02:00 AM EDT  
Anonymous vote libertarian said...

That's another reason to buy now, before Stern makes his move.

Sat Sep 17, 11:09:00 AM EDT  

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