Wednesday, August 17, 2005

Hirsch Takes Talent Relations Post At Sirius
By Paul Heine - Billboard Radio Monitor
Sirius Satellite Radio is beefing up its talent relations effort with the hiring of 10-year record industry veteran Lisa Hirsch. As director of talent and industry relations, Hirsch will focus on improving awareness of Sirius programming in the music and talent communities.Before joining Sirius, Hirsch was director of marketing and product management at Virgin Records. From 1996-2001, she oversaw artist representation at Universal Records and held the position of senior director of artist relations. She reports to Sirius VP of talent and industry affairs Steve Leeds, who previously held promotion VP positions at both labels. “Lisa’s dynamic track record of successful talent relations in the music industry makes her a great asset to Sirius,� Leeds said in a prepared statement. “By joining the Sirius team, she will further our commitment to providing subscribers with the best music and entertainment experience available anywhere.�

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