Elvis Radio not a short-lived publicity stunt
In todays LA Times; THIS story looks at Elvis Radio on Sirius..
Elvis Radio, one of more than 130 channels on Sirius, may be the first station to transform what is normally a short-lived publicity stunt into a full-time dial fixture. As such, the all-Elvis station is widely viewed as an early litmus test for the ultra-niching that may lie ahead in satellite and digital radio, which offers listeners hundreds of channel choices.
"When Sirius asked me if I wanted to program a channel committed solely to Elvis, it was a no-brainer," said Scott Lindy, a veteran of traditional radio and now Elvis Radio's programming director. "Everybody has an Elvis connection. I don't care who you are or where you're from, you know who Elvis is. This is no gimmick, we're not going away."
Broadcast daily from Presley's former home, the popculture mecca of Graceland, the one-note station celebrated its first anniversary earlier this month, timed to coincide with Elvis Week, the 28th annual commemoration of Presley's death.
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